Small Business Classes Offered Through Shawano Community Education
To reserve your spot call 715-526-2192 x3202 today!
Do 20% of Your Work & Make More
Today’s customers are more demanding and less loyal than ever before. Why do we spend equal time, energy, and resources on the 80% of our customers who only make us 20% of our sales? Fletcher will show you how to focus on the 20%! When you identify and reach your most loyal advocates, they’ll sing your praises for you, freeing you up to do what you do best. We’ll discuss customer loyalty and influence marketing. Fletcher will share how knowing more, getting closer and emotionally connecting with the right people will result in more satisfied customers who spend more and stay loyal. Instructor: Terra Fletcher, owner and founder of Fletcher Consulting.
Tuesday, October 7 6:00 pm – 8:00 pm SCMS Room 103 $39
Dealing with Difficult People
Do you have a challenging boss, employee, co-worker or customer? Do you find it difficult to speak up in meetings or stand up for your ideas? Do you push your own ideas too hard or discount the opinions of others? Wouldn’t it be nice if you had a formula for those touchy situations in which you’d like someone to change their behavior? We know what doesn’t work … blowing up or ignoring it and hoping the problem goes away (we tried that one, Mom). In this class you’ll learn how to confront others with behavior that is interfering with your work, consuming your time, or costing you money. Use of the four-part assertion message enhances interpersonal communication skills and builds more productive working relationships. Instructor: Terra Fletcher, owner and founder of Fletcher Consulting.
Wednesday, November 12 6:00 pm – 8:00 pm SCMS Room 103 $39
So You Think You Know Your Customers?
Improve advertising return on investment and conversions rates by getting closer to your target market. This seminar goes beyond demographics of gender, age, and income. Psychographics address psychological and sociological characteristics, personalities, lifestyles and attitudes. What motivates your customers to buy? Knowing who your audience is and how to speak to them ensures greater sales. We’ll cover how you can make sure your marketing communications don’t get drowned out by the hundreds of other commercial impressions consumers see each day. Learn where to find influencers and how to interpret demographic and psychographic information. VALS framework will be discussed. Instructor: Terra Fletcher, owner and founder of Fletcher Consulting.
Wednesday, November 19 6:00 pm – 8:00 pm SCMS Room 103 $39
So You Think You Know Facebook?
The only thing constant with social media is change.
Although many companies have been using Facebook to promote their business for months or even years, changes in the network’s algorithms require marketers to change their approach. This course will get you up to speed. We’ll discuss when and what to post, how to use Facebook’s analytics, increase your fans, optimize for mobile users, and how to integrate Facebook with the rest of your marketing plan. Fletcher will cover Facebook misconceptions and best practices, social media etiquette, and paid promotions on the world’s top social network. Instructor: Terra Fletcher, owner and founder of Fletcher Consulting.
*Custom training available upon request. Call 715-584-6773
Wednesday, December 3 6:00 pm – 8:00 pm SCMS Room 103 $39