It takes the right combination of exposure, image, and awareness to generate sales. But how can a service company present an image? An attractive and professional website is essential for any and every business today. But why doesn’t yours show up first in search results? And what’s all this business about social media? Do I really need to be on Facebook, Twitter, Google +, and LinkedIn? Terra L. Fletcher will show you what it takes to present a professional, consistent, and effective brand image online and off. She’ll explain how to evaluate your website’s visibility and improve your site’s ranking. Fletcher will let you in on the latest in the ever-changing world of social media. She’ll dispel common misconceptions while sharing industry best practices. You’ll learn how to really engage with your customers and make them advocates for your brand. – Private class for the Wisconsin Guild of Chimney Service Specialists
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