Terra L. Fletcher

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Terra L. Fletcher keynote address

Increase your odds of getting the speaking engagement you want by understanding speaker submission requirements and terminology. Follow these tips and you’ll also create more engaging and effective presentations.

Abstract

The abstract or description of your presentation may be already chosen for you, you may have to write your own, or choose from a preset list of subjects. Watch suggested word limits and include takeaways or objectives (as bulleted or numbered lists) where permitted.

Slideshow

Slideshows are overrated. That being said, I do use them for most of my presentations. Most people are visually inclined. A slide may add weight to your words and make the point more clear. If you’re asked to submit a few sample slides or your complete slideshow follow the tips at Directory Journal to Give Better Presentations.

Outline

Presentations at which the participants will be receiving Continuing Education Units or Credits often require a discussion outline with timetable. The timeline will show at a glance how much time each portion of the address will be given.

Learning Types

If you’re looking to get a speaking engagement you’ll do well to consider learning types. Your presentation should address auditory, visual, tactile/kinesthetic learners. Address each learning type for each objective of your presentation. Case studies are helpful. Activities that engage the audience at a small group and large group level work well.

Use real teaching tactics. I follow the 4Mat for Learning techniques as this helps participants to absorb and retain the information. Consider if a classroom or theatre style room arrangement would better suit your audience. Round tables work well for dividing audiences for small group projects.

Other Speaking Tips

Limit the self-promotion. Some events have their speakers contractually prohibited from selling anything or promoting their own company. Even if you’re not explicitly instructed to refrain from self-promotion, remember this is not a sales pitch. If you don’t have a line of people waiting to speak to you after you’ve given a Keynote address – you probably aren’t doing your job.

If you get the speaking gig arrive early. Test out the AV equipment. Make sure the digital projector works with your laptop. Bring your presentation on your laptop, on a flashdrive, and save it on a skydrive that can be accessed by any computer with Internet access.

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Want to hire Fletcher for your next Keynote Address? Please call 715-584-6773.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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