These are the handouts for the August 27, 2013 presentation for the Oneida Nation’s Social Media Workshop.
Fletcher presented the latest changes in social media with Oneida Tribal Employees. Fletcher says, “Remember, the more powerful the tool, the higher the potential for both risks and rewards!” The discussion included hands-on exploration into finding your influencers, understanding your target market, and learning how to communicate with them more effectively.
Sites visited during the presentation:
Who are Influencers?
Considerations to Evaluate the Value of your Influencers?
Market Reach – the number of people an individual has the ability to connect with.
Independence – whether an influencer has a vested interest in promoting a particular point of view.
Frequency of Impact – the number of opportunities an individual has to influence buying decisions.
Expertise – how much of a subject matter expert is the influencer.
Persuasiveness – the degree of consequence in ignoring an influencer’s advice.
Thoroughness of role – the extent to which influence is exerted across the decision lifecycle.
Web Writing Tips
Interested in hearing Fletcher speak? Call 715-584-6773.