May 8, 2014 Terra L. Fletcher offered “Develop your Marketing and Editorial Calendars” at Northeast Wisconsin Technical College in Green Bay, Wisconsin.
Handouts and Resources
Marketing Calendar Sample (PDF)
Marketing Calendar Sample (xls)
Hannon Hill Editorial Calendar Template (xls)
Unique Selling Proposition Exercise (PDF)
About the Class
Do you struggle to come up with content to share or promotions to run? Do you give your marketing efforts the time and effort they deserve? A marketing calendar assists you in launching your marketing vehicles in a way that will drive you toward your goals in a structured and thought-out manner. By using an editorial calendar in conjunction with your marketing calendar you’ll stay true to your core values. The documentation you’ll create will show you what’s working and how to budget future campaigns, where to allocate your advertising dollars for optimal impact.
A well developed marketing calendar will ultimately save time, money and frustration. This hands-on workshop will help you schedule your promotions, content, and marketing. Fletcher will show you how to simplify and automate your messages. She’ll discuss tools available, the best times to engage in different medias, and resources to keep your marketing fresh.
Custom training and technical assistance available. Call Terra Fletcher at 715-584-6773.
