Terra L. Fletcher

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Marketing in Missouri

Missouri loves company. Well, companies love Missouri anyway. Here are some great examples of marketing and communications that I spotted while traveling to and from Jefferson City for the American Counseling Association’s conference where I presented Practical Promotion for your Practice.

Stella Artois

Stella Artois billboard reviewed

“Less a glass, more a display cabinet.” This simple billboard by Stella Artois, abides by my rules for effective billboards. It creates a visual speed bump; you take notice of the simple imagery and the text is easy enough to read from a passing vehicle. The message reinforces the brand image that Stella Artois is striving for, that of a more luxury beverage. Although, I was disappointed to see this error message on their website (even when I clicked on “home”).

stellaartois.com error message

Staples

Staples truck

There were two effective messages on this Staples truck. The appropriate tie in with the easy button is obvious, “Someone pushed it. We’re on our way.” The message on the lower left corner intrigued me as well. “Top speed set at 60. It saves fuel & reduces emissions.” A quick glance at Staples.com did not reveal a green company, but every bit helps.

View pictures from Practical Promotion on Facebook.

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Have a marketing communication piece you’d like reviewed? Email it to terra(at)terralfletcher(dot)com.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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