On Wednesday January 22, 2014 6pm-8pm Terra L. Fletcher presented Marketing Starts with a “V” at the College of Menominee Nation, Keshena Campus. The class was available via live streaming on the CMN website. The complete class can be viewed here: http://www.menominee.edu/Com_Ser.aspx?id=1626
About the Session
People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing means understanding Values. This session will disclose the motivations, positioning, and marketing techniques that get us to say, “Yes.” As an introduction to marketing principles, you’ll identify your company’s core values and align them with the values of your ideal customers. We’ll build on that knowledge by helping you find where those customers are, how to speak to them, and how to keep them.
- Understand what a Unique Selling Proposition is and how to write one
- Identify core values in themselves and their customers
- Leave with fresh ideas and new tools to better market their product or service
Terra L. Fletcher
518 S. Union Street Shawano WI, 54166