Terra L. Fletcher

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“Marketing Starts with ‘V'” is a Success

Renee O'Kimosh introduces Fletcher
Renee O’Kimosh introduces Fletcher

On Wednesday January 22, 2014 6pm-8pm Terra L. Fletcher presented Marketing Starts with a “V” at the College of Menominee Nation, Keshena Campus. The class was available via live streaming on the CMN website. The complete class can be viewed here: http://www.menominee.edu/Com_Ser.aspx?id=1626

 

About the Session

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People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing means understanding Values. This session will disclose the motivations, positioning, and marketing techniques that get us to say, “Yes.” As an introduction to marketing principles, you’ll identify your company’s core values and align them with the values of your ideal customers. We’ll build on that knowledge by helping you find where those customers are, how to speak to them, and how to keep them.

Participant Outcomes:

  • Understand what a Unique Selling Proposition is and how to write one
  • Identify core values in themselves and their customers
  • Leave with fresh ideas and new tools to better market their product or service

Handouts

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vals innovation adoption

 

Upcoming Classes

Custom Training Available on Request

Terra L. Fletcher
518 S. Union Street Shawano WI,  54166
(715) 584-6773

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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