Terra L. Fletcher

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Recent Website Projects

Does your small business need a website? Does your business have a phone number? If that seems like a ludicrous question, it should. You understand how much business you would lose without a phone number. A website is just as important (if not more important) than a phone number.

The credibility and legitimacy of a business is called into question if they don’t have a website. Consumers use the Internet instead of a phone book. Small businesses need a website. Here are a few I’ve done recently.

Opperman *features slider and photo gallery
Opperman Development   *features slider and photo gallery

 

Hometown BEFORE
Hometown BEFORE

 

Hometown AFTER *features MLS integration
Hometown AFTER *features MLS integration and real-time search

 

BPC BEFORE

BPC BEFORE

 

BPC 2 years ago
BPC  Two Years Ago  *Updated logos and colors. Site was greatly improved, but still difficult to navigate.

 

BPC TODAY *features autopublishing to social networks and a user-friendly search for her mountains of content
BPC TODAY    *features auto-publishing to social networks (LinkedIn & Twitter), latest articles and upcoming events on the homepage, and a user-friendly search for her mountains of content.

 

Still not sure if you need a website? Consider these surprising mythbusters.

Surprise #1

There is no need to spend $10,000s on a website. Even one simple webpage highly

increases your selling potential. One page can showcase your logo, unique selling proposition, mission statement, specialties, products or services, and contact information.
Surprise #2

You don’t need to sell anything on your website! Don’t think that your small business needs to set up complex forms, stores, checkouts, or payment options. All you need to do have a quality online presence.

Surprise #3

It isn’t hard to get top rankings for a local market! Because small businesses usually cater to local markets and fill a specific niche they are easy to find. If consumers type in the city and service, likely you’ll be on the first page of search results.

Of course your site should be well written and contain the keywords that your audience will use. You will want to list your website on your marketing materials just as you would indicate your phone number. Bonus: websites are usually easier to remember than phone numbers.

 

When you’re ready to create or update your online presence call Fletcher at 715-584-6773.

 

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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