Terra L. Fletcher and Nicole Virant will be offering Digital PR and Social Media Bootcamp for the Northeast Wisconsin Chapter of the Public Relations Society of America in Green Bay, Wisconsin on October 20, 2015.
In today’s fast-paced digital world, keeping up with the latest trends in social media, content marketing and public relations can feel like a full-time job. And for many of us, there are simply not enough hours in the day to stay on top of it all.
The Digital PR and Social Media Boot Camp will help you get the skills and training you need in a comprehensive full day workshop. Whether you are a new recruit or seasoned cadet, there is something for everyone to learn.
Morning Session: Basic Combat 9 a.m. – 12 p.m.
8:30 a.m. – 9 a.m. registration and networking
Includes a buffet lunch to follow from 12 p.m. – 1p.m.
We will begin with Basic Combat training on three of the most popular social media platforms that you need to know Facebook, Twitter and Instagram.
Facebook and Twitter: Paid and Organic Strategies for Success
This seminar will begin with an initial strength test. We’ll find out what you think you know about Facebook and Twitter. Then we’ll discuss social network misconceptions and best practices.
Facebook and Twitter Data Analysis
Know the ropes. Don’t get buried in social media charts and numbers, learn to use key analytics to improve communication. Evaluate your online reputation and make it stellar.
Introduction to Instagram
What is Instagram? What makes an account successful? Learn about bios, photos, authenticity, and consistency. Find out if Instagram is right for your business and how to get started.
Afternoon Session: Intensive Training, 1 p.m. – 4 p.m.
12:30 – 1 p.m. registration and networking
Includes a buffet lunch from 12 p.m. -1 p.m.
After you have practiced the basics we move to the next level of training including topics related to blogging, SEO and reputation management.
Blogging Strategies and Writing Killer Content
Is your blog doing anything for your business? Start writing some better content and get a strategy behind your blog. This session will discuss content marketing, blogging best practices and using your social media channels to help promote your blog.
Optimizing Your Website (SEO)
Is your site optimized for today’s search engine optimization standards? Learn the key components to making sure your site can get found in the search engines. This session will discuss the best ways you can leverage SEO for your website.
Managing Your Company’s Reputation Online
News of bad customer service reaches more than twice as many people compared to a good service experience. Learn how to audit and improve your organization’s online presence by listening to what customers are saying, managing your reviews and learning reputation management techniques.