Terra L. Fletcher, Fletcher Consulting, has nearly a decade of experience in business development and marketing consultancy. Fletcher specializes in social media, internet marketing, and website optimization. She is often referred to as “The Facebook Girl.” True, Fletcher spends plenty of time on sites like Facebook, Twitter, and YouTube – calling it “work,” but that’s because Fletcher believes marketing is more about relationships and less about running sales. Her formula for success is to Know More, Get Closer, and Emotionally Connect with your target audience. Fletcher’s growth and communication strategies have benefited nonprofits, businesses, and higher education. Fletcher is an adjunct professor at Northeast Wisconsin Technical College and was awarded Entrepreneur of the Year by the Shawano Country Chamber of Commerce in 2012.