Some speakers are practical. Others are motivational. Few are memorable. Terra L. Fletcher is all three. If you need a dynamic and engaging speaker for your upcoming event, consider Terra. She is a leading authority on communication in the workplace. Terra is ready to deliver a stirring opening keynote for your conference, a personalized speech for an executive strategy session, or a riveting presentation for your sales meeting.
Terra has spoken for the National Association of Tax Professionals, Georgia Pacific, and the American Counseling Association. She has a decade of experience in business development and marketing consultancy. She has contributed to over 100 events in dozens of locations in the Midwest and throughout the United States. Terra teaches at Northeast Wisconsin Technical College and the University of Wisconsin Green Bay.
Terra’s primary subjects include marketing, customer service, and communication. Three of her keynotes are detailed below. (Every presentation is custom-tailored for your event and audience.)
Communication, the Key to Sustainable Competitive Advantage
If you struggle with communicating effectively with people inside or outside of your organization it will negatively impact your bottom line. Do you deal with a bully, griper, or shirker at work? Do you have demanding and difficult customers? You must join us for this fun, interactive keynote. You will gain insight into the causes of workplace performance problems. Find out the best way to ask for a change in behavior. Learn how to confront someone that is interfering with your work, consuming your time, or costing you money. We’ll share tips for improving your communication style as well as specific phrases and techniques you can use to respond to difficult workplace situations. Participants will leave equipped to build more productive (and profitable) business relationships.
Turning Employees into Brand Ambassadors
What image do you want for your organization? What is the reality? Perception starts with your brand story; it starts with leadership. Leaders who live the core values they ask for, communicate their story well, and hand employees the steering wheel find that employees are the best brand ambassadors. When employees feel a positive brand sentiment they will naturally broadcast this attitude. In this session you’ll learn how to evaluate and address current corporate culture and perception, help employees feel invested in the organization, and deliver a concise message to: the public, potential employees, potential students, investors, volunteers, influencers, and/or the media.
- encourage employee brand advocacy
- leverage existing relationships
- use influencers to extend the reach of your message
- create and deliver a finely-tuned elevator speech
Choice Words – Using the Right Words to Get What you Want
Experts have called face-to-face communication the most impactful and influential of all communication. People often avoid face-to-face confrontation because of the potential for miscommunication. Speaking face-to-face, one needs to quickly find the right words and the right way to speak. We’ll cover ways to start a conversation with that person you’ve been eyeing up all evening, how to prowl with the “big cats” with just a few adjustments to your lexicon, and discover techniques to get more people to like you. You’ll sound smarter than you are, wealthier than you are, and unendingly interesting.
- Become aware of common speech patterns that discredit our ideas at work
- Learn how body language can change the meaning of what we say
- Glean tips for sharing a message that establishes a connection and leaves an impression
Choosing a Keynote Speaker
If you’re looking for someone to hold the attention of your audience for 45 minutes how do you know who to choose? First, let’s understand what a keynote speaker is. A keynote speaker may or may not be a motivational speaker, inspirational speaker, plenary speaker, breakout speaker, industry expert, closing speaker, business speaker, juggler, ventriloquist, illusionist, or celebrity.
A keynote speaker should be able work with the overall theme of your conference of meeting and be able to highlight it to your audience succinctly. In order to do so a keynote speaker should be willing to deviate from a set “speech.” A quality keynoter will research your industry, your organization, and your audience. A valuable address will be unique to your audience. Your keynote speaker may use humor, audience participation, show funny clips, or even sing. Regardless of their presentation style, their job is to weave your keynote message effectively into their program. The message should be practical, motivational, and memorable.
When picking speakers for your next sales meeting, association meeting, or corporate event, consider carefully what your objectives are. Terra doesn’t usually sing or bring a dummy on stage, at the same time, she will guarantee that her audience leaves having learned something new that they can put to use. If you’re considering choosing a keynote speaker, call Terra. Your first consultation is FREE!